The Berkley Power Bait power swimmer swimbait fishing lure features an extremely versatile shad-style body with a realistic tail action that's preferred by the top pros. Its fully ribbed body provides subtle vibrations, while its large paddle tail creates a wide swinging action through the entire body. The bait features top and bottom hook slots for easy rigging and better hook penetration. It's perfect for all types of jigs, including Texas rigs and umbrella rigs. The lure is infused with Power Bait attractant and finished with a heavy dose of salt to attract hard-to-catch fish and keep them from letting go.